Vision Capital Management Financial Advisor Portland Oregon

Vision Capital Management has been providing clients financial planning and investment management services since 1999. Visit our site to find out more.

Vision Capital Management Named to FA 2025 RIA Ranking

Vision Capital Management has been named to the FA 2025 RIA Ranking by Financial Advisor magazine, an annual list that recognizes top independent registered investment advisors (RIAs) across the nation based on assets under management (AUM).

To qualify for the ranking, firms must be independent, file their own ADV with the SEC, and offer comprehensive financial planning services. Hybrid RIA firms, broker-dealers, corporate RIAs, and investment advisor representatives are not eligible for inclusion. Vision Capital was one of only four firms from Oregon to earn a spot on the list.

“We are delighted to be recognized by Financial Advisor,” said Marina Johnson, CFA, managing director and principal. “It is a tremendous honor to be trusted by our clients and their families and help them navigate their financial futures.”

The accompanying article noted the significant growth in recent years among fee-based advisors, with assets under management increasing from $150 billion in 2015 to $260 billion in 2024. It also explored how artificial intelligence (AI) could reshape the industry by streamlining administrative tasks like client onboarding, data gathering, and compliance. While AI promises greater efficiency, the article emphasized the importance of human advisors to interpret regulations, offer insight, and maintain trust.

 

About Vision Capital Management
Serving both individuals and institutional investors since 1999, Vision Capital Management is a women-founded, employee-owned financial advisory firm based in Portland, Oregon. We are independent, fee-only financial advisors because we believe our clients’ interests should come first and foremost.

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Disclosure:
The Financial Advisor Magazine’s (“FA Mag”) RIA survey is a ranking based on assets under management at year-end of independent RIA firms that file their own ADV with the SEC. Vision Capital Management, Inc. (“VCMI”) was ranked in July 2025 by FA Mag, based on data as of December 31, 2024. FA Mag’s RIA ranking orders firms from largest to smallest, based on AUM reported by firms that voluntarily complete and submit the survey. To be eligible for the ranking, firms must be independent registered investment advisers filing with the SEC and providing financial planning and related services to individual clients. VCMI did not pay a fee to FA Mag in exchange for inclusion in the 2025 RIAs Survey & Ranking list.

Love and Money: Communicating with your Partner

The book, “The Five Love Languages,” outlines general ways in which individuals express and experience love and affection in romantic relationships. They are Acts of Service, Quality Time, Receiving Gifts, Words of Affection and Physical Touch, and while they may not cover all kinds of communication, they can be a good shorthand to decipher yours and that of your partner.

When it comes to money, it is important to notice and understand how we feel and communicate as individuals and then reflect further how that impacts our partner and finances as a couple or family. If an individual grew up in a home where money was tight and employment was unstable, finances may represent anxiety and worry. For another, a privileged upbringing where money was rarely discussed may later manifest as apathy around budgeting and savings. Financial planners and therapists tend to share the same basic tenets around relationships and money.

  • Understand your relationship with money and that of your partner – explore how you were both raised, what your attitudes are to daily money management and how you see your long-term future.
  • Set shared goals and focus on the future – have a brainstorm session and share what you need, want and dream about and be specific. Listen to your partner share theirs and then take stock of the two. Where do you agree and where do you differ? Discuss what you are both willing to sacrifice and what you won’t go without to accomplish your goals.
  • Be transparent and communicate regularly – establish an open and honest style of communication with your partner and schedule regular dates to track progress. Split the duties of tracking your spending and saving and pair the chore with a bottle of wine or pot of coffee to make it more enjoyable.
  • Practice empathy and patience – learning and unlearning behavior and establishing new habits is difficult to do as an individual, let alone as a couple. It takes time and experience to learn each other’s style and track spending and saving for both. Keep in mind that it has taken your lifetime to get to where you are, and it is going to require significant work and focus to change.

To set up a meeting with an advisor at Vision Capital Management, please email info@vcmi.net.

Year-End Reminders and Considerations

The end of the year is approaching, making it a good time to pause and review your financial strategies and decide what to do, if anything, in the short and long term. Below we have listed several items and reminders for consideration. Please do keep in mind that some of the tasks below are time-sensitive and may take longer than normal to complete due to a spike in volume. For reference, Schwab released its Year-End Giving Guidelines which provides timelines and due dates for charitable donations and gifting.

Charitable Giving and Tax Planning

  • Charitable Gifting – Aligning a client’s financial plan with their charitable gifting wishes is a great way to support issues they are passionate about while also reducing tax liabilities. You may want to give additional funds to charity before the end of the year to realize tax deductions in the spring.
  • Qualified Charitable Donations from Retirement Accounts – For those that are 70 ½ and over, it may make sense to either cover a portion of the required minimum distribution (RMD), or, if they are not yet of RMD age, simply reduce their future tax liability by arranging QCDs from IRA accounts.
  • Gifting Stock to a Charity – If an investor is aware of a highly-appreciated stock in their portfolio, they can gain a tax deduction by gifting that stock to a nonprofit and moving a future tax liability out of the account.
  • Open and/or Contribute to a Donor Advised Fund – A client with appreciated stock or cash can open or move money into this type of account and receive a current year tax deduction without needing to designate a specific charitable organization until, potentially, several years later. These funds can also be invested for growth within the donor advised fund.
  • Donation Bunching – This is a strategy in which an investor stacks two-or-more years’ worth of donations into a single year and then itemizes the deductions for the year in which the donations are made.

Retirement Planning

  • Company Stock – Do you have company stock from your employer? Now would be a suitable time to review with your advisor and decide whether to exercise your stock options in order to save on taxes. Speak with your advisor and find out if you can avoid unnecessary liabilities.
  • Take It to the Max – If you are able to do so, it would be advantageous to increase, or max out, your retirement savings for 2024, optimizing your savings and reducing your tax liability on investment earnings.
  • Tax Harvesting – The end of the year is an optimal time to review your portfolio and, if you have experienced some losses, to consider selling other holdings that have depreciated in value to offset taxes.

 Education Savings

  • Paying College Tuition – If a parent or grandparent or other benefactor is paying the educational institution directly, the amount will not be counted as a gift.
  • “Superfunding” 529 Plans – There is the opportunity to increase the amount of funds being saved for educational purposes by way of “superfunding,” which allows contributors up to five times the annual gift tax exclusion in a single year without triggering additional reporting requirements. In short, this allows one to essentially prefund five years’ worth of gifts at one time.

Flexible Spending

  • Spend or Save – If you have a flexible spending account for healthcare or dependent care services, you will want to check the provisions of the account as some of the funds could be “use it or lose it” dollars, meaning they will not roll over into the new year.

To discuss these topics and strategies with a client relationship manager, please email info@vcmi.net.

Certifications and Associations

Certified Women Owned Business
Certified
Private Wealth Advisor
Certified Financial Planner
CFA Institute
Certified Divorce Financial Analyst
Financial Planning Association Member
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